AUSTIN, Texas -- From its old to newer stores in this region, H.E. Butt Grocery Co., San Antonio, excels in ice-cream merchandising. iler has made some changes in its merchandising program, moving away from coffin cases in favor of the upright freezer cases. These new cases increase the visibility of the products and provide more shelf space, which has boosted sales by 25%, according to an ice-cream distributor who did not want to be identified. SN visited four Austin-area H-E-B stores, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.