Since shopping is a social activity for many older consumers, grocery retailers have a good opportunity to capture the large disposable income of the 50-plus segment. ife, an Orange, Calif.-based marketing company that specializes in marketing to the mature. The 50-plus population currently accounts for some 40% of all consumer spending and is the fastest-growing consumer group, according to Primelife. So making the shopping experience a little easier and a little more fun can make the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.