Since shopping is a social activity for many older consumers, grocery retailers have a good opportunity to capture the large disposable income of the 50-plus segment. ife, an Orange, Calif.-based marketing company that specializes in marketing to the mature. The 50-plus population currently accounts for some 40% of all consumer spending and is the fastest-growing consumer group, according to Primelife. So making the shopping experience a little easier and a little more fun can make the ...

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