Almost any IT executive at a retailer will tell you that software development is not the company's mission in life -- not its real expertise. Retailers care about selling products cheaply, conveniently and attractively, and software applications are there just to support those aims. Thus, most turn to the wide range of third-party application providers who specialize in serving the retail arena, and some will even completely outsource IT functions to a third-party service company. That ...

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