In a year that most people in the video trade would like to forget, supermarkets held their own in the face of increased competition and a disappointing flow of titles. Some retailers were up and some were down, but on balance, supermarket video programs kept up with other classes of trade during 1997. Rentals were down less than the rest of the industry, while sell-through revenues grew at about the same pace. And following the lead of the big movie studios, retailers are gathering their ...

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