What is the biggest lesson from this year's blockbuster Supervalu-Albertsons pending transaction? My biggest takeaway is Supervalu's belief in its ability to revive retail properties using its expertise in local marketing. Supervalu's Jeff Noddle, chairman and chief executive officer, underlined this point by saying his company will enable people closer to the consumer to make in-market decisions. "You can't sit in one market and understand what consumers want in another market," he said. I ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.