Kellogg USA and Nintendo of America are conducting a multilayered advertising and promotional campaign featuring the Donkey Kong Country video game and nine different brands of Kellogg cereal. The promotion features Donkey Kong Country character art displayed on the front and back of Kellogg's Frosted Flakes, Frosted Mini-Wheats, Apple Jacks and Corn Pops cereal boxes. Printed inside those boxes is an instant-win giveaway that includes 10,000 prizes valued at a total of $600,000. Kellogg's ...
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