ETOBICOKE, Ontario -- Kellogg Canada here is introducing its first flake-meal replacement product aimed at health-conscious Canadians. Kellogg is expanding into Canada's sports nutrition market with Vector, a meal replacement in a flaked cereal format that combines whole wheat, rice flakes and granola oats with soy protein clusters. Brand new on store shelves this month, the suggested retail price is $3.99. "This product was developed for the 66% of moderately to physically active ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.