BATTLE CREEK, Mich. -- Movie licenses can be a powerful marketing tool, but in today's cluttered store environment, how does one license stand out from the rest? That was the question Kellogg Co. here had to answer when it sponsored the film "Dr. Seuss' The Cat in the Hat" from Universal Pictures/DreamWorks Pictures/Imagine Entertainment. The company, which has been partnering with the film industry since the 1950s, launched limited-edition "Dr. Seuss' The Cat in the Hat" cereal and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.