BATTLE CREEK, Mich. -- As consumer packaged goods companies continue to connect their brands to health and wellness, Kellogg Co. here teamed with Parenting magazine for a traveling Tiger Power Triathlon. The triathlon visited zoos in Baltimore, Chicago, San Francisco, Los Angeles and Fort Worth, Texas, to demonstrate the role Kellogg's new Tiger Power cereal can play in a healthy diet. "We created the Tiger Power Triathlon Zoo tour to help connect the brand to its differentiated nutrition ...
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