Kellogg Wins Ad Award -- The Kellogg Co. here has won Point-of-Purchase Advertising International's Chief Award for its success in retail-based brand marketing and strict adherence to the industry's ethical standards of practice. It is to receive the award Feb. 9 at POPAI's Annual Industry Leadership Conference in Tucson, Ariz. Dick Blatt, president of POPAI, Washington, the trade association for the POP advertising industry, said Kellogg is a "proven leader in the creative utilization of ...
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