WASHINGTON -- As information technology becomes increasingly important in the supermarket industry, the most valuable contribution information technology professionals can make is in the more human aspects of learning and decision-making, according to William Vass, executive vice president at Publix Super Markets, Lakeland, Fla. Vass explained this seeming paradox in his keynote address at the Food Marketing Institute's Information Systems Conference, held here Sept. 21 to 24. He called on ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.