PAYSON, Utah -- It's no secret that children can be a great motivator when it comes to parental purchasing decisions. Oftentimes, grownups walk a fine line down the supermarket aisle, balancing between their kids' whimsical desires and proper nutrition. This tug of war is a great chance for retailers to influence what these shoppers buy, and many have formalized their strategies around in-store kids' clubs. But, beyond simple sales promotion, retailers are learning that the best ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.