Westlake Village, Calif. -- Fruit and vegetable suppliers are partnering with supermarkets and schools to reach an important target market: kids. Dole Food Co., based here, has helped develop the original "5 a Day" school tours and adopt-a-school programs, according to Lorelei DiSogra, director of nutrition and health. DiSogra said she trains hundreds of retailers to do store tours every year. Her goal is to have 2 million students participate in store tours during the 1996-'97 school ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.