The value of merchandising kids' magazines in supermarkets is well illustrated by how suppliers are using these publications to reach young people, who are the grocery channel's future shoppers. The April issue of Sports Illustrated for Kids carried an ad for Kellogg's Frosted Flakes on the front inside cover. But instead of the usual cartoon graphics of Tony the Tiger, there was an action shot of downhill skier Maggie Behle, a member of the U.S. Disabled Ski Team. The copy read, "On the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.