SAN FRANCISCO -- Kikkoman here is marking the Chinese New Year this month with a heavy schedule of national magazine ads and in-store activities themed around the Chinese zodiac. Sunday, Feb. 4, said Trish MacLeod, marketing manager for Kikkoman. Kikkoman has provided retailers with 1,200 pagoda-style end-aisle displays that include oversized tear-off pads with posters of the Chinese zodiac characters. It also shipped over 1 million neck hangers with recipes and coupons for individual ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.