GLENDALE, Calif. -- A limited-edition chocolate bar tied into Walt Disney's hit movie "The Lion King" has summer chocolate sales roaring for retailers and Nestle Chocolate & Confections here, a division of Nestle Foods. The bars are a "king-size" 2.5 ounces, a size that is normally produced just for theaters, and are embossed with characters and scenes from the animated film. A Nestle spokeswoman said the Lion King bar is the object of "the most widely accepted promotion in the history ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.