DENVER -- King Soopers here ran a full-page color ad in The Denver Post to promote the guaranteed availability of "Good Will Hunting." The ad ran on July 14, one week after the July 7 street date of the rental-priced title. Retailers typically run big promotions after the first week of release, when major new releases will rent without the support of advertising, said industry observers. King Soopers, which is a division of the Kroger Co., Cincinnati, has video rental departments in each ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.