DOUGLASSVILLE, Pa. -- How long does it take to prepare for a new product launch? On a fast track 150 days is possible, as Kiwi Brands proved with its Ty-D-Bol Triple Action Stain-Fighting Liquid. The brand's first foray into manual toilet bowl cleaners was launched last October after just five months for package design, procurement and production startup. It's not easy to keep such a schedule, admitted Jim Rethore, marketing product manager for Ty-D-Bol, Kiwi Brands here. But, he said, ...
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