ROCHESTER, N.Y. -- Eastman Kodak here is planning a concentrated series of summer promotions for its Kodak Gold 100- and 200-speed films, single-use cameras and Kodak Premium Processing in a move to boost film sales and halt further market-share inroads by competitors. While Kodak has run similar promotions in the past, "they were not as aggressive as they will be this summer," said Lori Manning, vice president and general manager of consumer imaging, food channel. The goal, she added, is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.