NORTHFIELD, Ill. -- Kraft Foods here and A.C. Nielsen, Schaumburg, Ill., have developed a new ethnic marketing reference that can help supermarkets with a large Hispanic customer base better serve their clientele. A spin-off of the measure, created by Nielsen with funding from Kraft, also is being devised to shape merchandising efforts for supermarkets heavily shopped by African-American consumers, said John Bowlin, Kraft's president and chief operating officer. The Hispanic marketing tool, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.