ST. PETERSBURG, Fla. -- Brand marketers could save $1.5 billion by changing the way they handle coupons, said a top executive with Kraft General Foods, Northfield, Ill. Streamlining coupon processing and improving current electronic coupon-clearing methods should primarily be the concern of manufacturers, not retailers or third-party suppliers, said Mark Harran. He is senior vice president of sales, customer development and marketing services for KGF. He proposed creating a joint industry ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.