KALAMAZOO, Mich. -- Kraft Foods isn't trying to sell anything at its Web site, the Kraft Interactive Kitchen (www.kraft.com), except good will, said Steve Tiberi, the company's brand manager for e-commerce. And Kraft appears to be meeting its goal. According to company research, 64% of the kitchen's visitors said the site increased their interest in Kraft, 35% said it didn't affect their interest and 0% said it had decreased their interest. Tiberi reported this data to attendees at Western ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.