KALAMAZOO, Mich. -- Kraft Foods isn't trying to sell anything at its Web site, the Kraft Interactive Kitchen (www.kraft.com), except good will, said Steve Tiberi, the company's brand manager for e-commerce. And Kraft appears to be meeting its goal. According to company research, 64% of the kitchen's visitors said the site increased their interest in Kraft, 35% said it didn't affect their interest and 0% said it had decreased their interest. Tiberi reported this data to attendees at Western ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.