NEW ORLEANS -- Kroger Co. significantly increased sales of children's products by participating in an account-specific promotion. The program, run in conjunction with Kraft and the Warner Bros. Network, was an offshoot of the national "Basket Toons" "watch and win" sweepstakes. Kids could win prizes by watching for basketballs that were strategically placed during cartoons airing on the Warner Bros. Network. Children wrote down where they saw the basketball on an entry blank that was ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.