CINCINNATI -- Kroger here and Quaker Oats have kicked off a new sports-based integrated promotion through Gatorade celebrating ESPN's 25th anniversary. The promotion is aimed to draw a lot of in-store exposure to the Gatorade brand. Participating Kroger retail banners -- including Kroger, King Soopers, City Market and Fry's -- are letting shoppers earn points that can be redeemed for Gatorade merchandise celebrating the silver anniversary of ESPN. For 25 points, a player can get a ...

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