ATLANTA -- In a bid to improve pet aisle sales, Kroger Co.'s Atlanta division here initiated a weekly pet care supplement in conjunction with a local newspaper. The piece contains editorial content accompanied by pet-oriented advertising. Among the topics featured are pet health, adoption, insects and zoos. There is a calendar of events, a question-and-answer column, animal crossword puzzles and pet comic strips, such as Marmaduke and Off the Leash. The weekly supplement began running in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.