ATLANTA -- In a bid to improve pet aisle sales, Kroger Co.'s Atlanta division here initiated a weekly pet care supplement in conjunction with a local newspaper. The piece contains editorial content accompanied by pet-oriented advertising. Among the topics featured are pet health, adoption, insects and zoos. There is a calendar of events, a question-and-answer column, animal crossword puzzles and pet comic strips, such as Marmaduke and Off the Leash. The weekly supplement began running in ...

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