CINCINNATI -- Kroger Co. here and other leading retailers have joined with beef manufacturers in a wide-ranging effort to heat up sales of precooked, chilled beef entrees in the meat department. Contests, couponing, in-store sampling, feature ads, radio and television advertising and remote radio broadcasts from supermarkets are all part of the blitz, one of the most extensive yet to focus on the relatively new category. The promotion, managed by the National Cattlemen's Beef Association, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.