CINCINNATI -- Kroger Co. here will debut a new private-label brand in superpremium dry dog food early next year, according to the manufacturer of the line. The label -- NutriPlus TNP (Total Nutrition Program) -- is being launched in a bid to win back superpremium pet-food shoppers from pet-food specialty stores, NutriPlus will be packed in 4- and 20-pound bags. Each package will bear the Kroger Quality Seal, although the Kroger logo will otherwise not appear on the package, said Marc Duke, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.