When Kroger decided to offer a deep-dish frozen pizza that could satisfy the appetites of its single-serve customers last year, the retailer didn't have to look far. The Kroger Deep Dish Pepperoni Pizza six-pack, which retails for $5.99 as compared to Tombstone's $7.49, was developed with the help of one of its three existing private-label pizza suppliers, said Christy Greenway, marketing manager for frozen food at Kroger, Cincinnati. The addition became Kroger's 27th private-label pizza ...

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