ATLANTA -- A unique baby campaign at the Kroger division here teamed the retailer's private-label diapers with a national baby-food brand. Under the promotion, which ran in June, consumers who bought any combination of 18 Beech-Nut products received $3 off Kroger's store-brand diapers. The in-store coupon could be clipped from the newspaper, where it appeared at the bottom of an ad that read "Save From One End To The Other." The ad pictured Kroger diapers with an array of Beech-Nut ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.