CINCINNATI -- Three stores in Kroger Co.'s Louisville Kroger Marketing Area added a frequent-shopper program to customer services, in an effort to achieve loyalty marketing. The goal of Kroger Co. here is to use the shopper data to initiate targeted and one-to-one marketing initiatives, according to Paul Bernish, a spokesman, though he declined to identify a timetable. "The key reason we decided to pursue a loyalty program was to determine our best customers, based on transaction amounts ...

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