CINCINNATI -- Three stores in Kroger Co.'s Louisville Kroger Marketing Area added a frequent-shopper program to customer services, in an effort to achieve loyalty marketing. The goal of Kroger Co. here is to use the shopper data to initiate targeted and one-to-one marketing initiatives, according to Paul Bernish, a spokesman, though he declined to identify a timetable. "The key reason we decided to pursue a loyalty program was to determine our best customers, based on transaction amounts ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.