CINCINNATI — Kroger Co. here is beginning to balance its emphasis on low pricing with a variety of non-price elements — at the same time other supermarket operators are emphasizing lower prices to draw customers. Speaking with analysts last week, Kroger executives made it clear that, while price will remain a primary element of the chain's strategy, it plans to invest more proportionately in other areas as well, including the overall shopping experience, the quality and variety of the ...
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