CINCINNATI -- Kroger has entered into a 50-50 joint partnership with dunnhumby, a London-based loyalty marketing firm, to create dunnhumby usa, based here near Kroger's headquarters. Edwina Dunn, chief executive officer, dunnhumby, told SN that the joint venture continues an 18-month project, still in the pilot stage, to analyze Kroger's frequent-shopper data to develop more customer-specific strategies; these strategies would probably be applied in the areas of store assortment, layout, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.