ATLANTA -- Kroger Co.'s Atlanta division here is boosting private-label sales by making shoppers an offer they can't refuse. If shoppers try the Kroger private label and don't like it, they get the comparable national brand for free. Kroger has made the offer in several product categories, including Kroger Select Blend coffee, breakfast cereal and crackers. Last month, Kroger stores sampled several varieties of crackers, including Oyster Crackers, Cheese Bits and Saltines. The crackers ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.