ATLANTA -- Kroger Co.'s division here, together with Heinz U.S.A., Pittsburgh, ran a July promotion for baby that appealed to Mom and Dad's wallet. Heinz's beginner baby foods were featured at 19 cents per 2.5-ounce jar. A full-page, four-color ad touted the promotion, with the bold headline: "In the Beginning ... There Is Heinz." The ad showed a pyramid of Heinz product jars, surrounded by fresh fruits and vegetables. Kroger offered applesauce, pears, peaches, bananas, carrots, sweet ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.