CINCINNATI -- Kroger will look to general merchandise, seasonal products, natural foods and fuel centers to increase sales and profits, the company told shareholders at its annual meeting here. While Kroger will stick with its 10% to 12% increase in earnings-per-share goal for this year, the supermarket giant's long-term target is 13% to 15% a year starting in fiscal 2004, according to Joseph A. Pichler, chairman and chief executive officer. One unexpected area of success for Kroger has ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.