ATLANTA -- When it comes to introducing its shoppers to a new beverage, the Kroger Co. division here is one smooth operator. The Cincinnati-based chain used a festive, full-page, four-color newspaper ad, couponing, in-store sampling and displays to get the word out that it is becoming the first supermarket in its operating area to stock Hansen's Natural Fruit Juice Smoothie line of canned beverages. The ad appeared with the headline "World's smoothest taste now available at Kroger!" The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.