MEMPHIS, Tenn. -- Kroger Co. is teaming up with local veterinarians in an effort to win back pet-aisle sales that have been lost to other classes of trade. The Cincinnati-based retailer is publishing brochures listing area veterinarians along with other providers of pet services and health and welfare tips for pet owners. Kroger is backing the brochures with newspaper advertisements, children's coloring contests, in-store displays and sponsorship of pet-related events like dog shows. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.