CINCINNATI -- Kroger Co. here will test a computerized shelf display system designed to increase the flexibility and efficiency of item promotions. With the new wireless system, Kroger and participating manufacturers will transmit promotional data from an office computer system to a liquid crystal display on store shelves. The test is to begin this month at a store in Westchester, a suburb, according to a source. Items chosen for the pilot will be offered at discount prices and advertised ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.