CINCINNATI -- Kroger Co. here launched a credit card marketing program last week at 66 Detroit-area stores, where shoppers' purchases earn points toward a new car. The retailer is promoting the card, sponsored by General Motors, Detroit, with a sweepstakes to win a one-year car lease. GM MasterCard users are automatically entered each time they make a purchase, while other shoppers can enter by completing an entry form or filling out a card application. Kroger and GM also will develop print ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.