NEW YORK -- Consumers are deterred from using on-line supermarket shopping services because they are unaware of such services in their local area, according to a report by Datamonitor here, a business information company specializing in industry analysis. port, "Online Grocery in the U.S., 2001," the market for on-line grocery shopping is growing strongly, with total consumer expenditure increasing at a compound annual growth rate of 108.6% from $80 million in 1996 to $1.5 billion in 2000. ...

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