Membership clubs are state of the art when it comes to in-store product sampling. In one, it's difficult to move more than an aisle or two without encountering a sampling station set up on an end. This works especially well for membership, since the format requires shoppers to commit to a large supply of product. Sampling gives shoppers a way to be sure they like what they are contemplating purchasing, since in many instances it will be around for quite a while. Sampling also pumps a sense ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.