MELROSE PARK, Ill. (FNS) -- Jewel-Osco here is targeting Chicago's large Latino population by pairing an aggressive advertising campaign with an increased assortment of ethnic products on its store shelves. The local program has national roots. According to Mike Spinozzi, senior vice president, marketing, Jewel consulted with other divisions of Albertson's, Jewel's Boise, Idaho-based parent company, particularly those in Texas and southern California, when it was developing this latest ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.