MELROSE PARK, Ill. (FNS) -- Jewel-Osco here is targeting Chicago's large Latino population by pairing an aggressive advertising campaign with an increased assortment of ethnic products on its store shelves. The local program has national roots. According to Mike Spinozzi, senior vice president, marketing, Jewel consulted with other divisions of Albertson's, Jewel's Boise, Idaho-based parent company, particularly those in Texas and southern California, when it was developing this latest ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.