LONDON, Ky. -- A candy contest by Laurel Grocery Co. here helped its clients reap sweeter sales plus cash and vacation prizes. aler's supermarket and convenience store clients promoted candy in an effort to increase their sales percentage. Tom McClure, vice president of sales at Laurel, said each store was assigned a sales base derived from the store's candy sales figures from April 1995 through July 1995. If a store was not buying candy from Laurel during the base period, McClure assigned ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.