SWEETWATER, Texas -- Lawrence Bros. Management Services raised prices on its private-label health and beauty care items to better align store-brand pricing with the national brands. The retailer believes the price hike will enhance the value of private label in the consumer's mind. The changes made to its private-label program last month are already paying off with a 10% increase in HBC private-label sales, said Walter Smith, the chain's supervisor of nonfood. "Shoppers apparently perceive ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.