When the warm sunny weather kicks into gear, supermarkets will get their chance to shine with spring and summer seasonal general merchandise. While other classes of trade dominate the marketing of Christmas holiday goods, food stores have a unique opportunity to show their creativity in selling spring/summer GM, as well as tying in with the food products that they are in a unique position to cross merchandise. This year there may be added opportunity as Easter comes relatively late - April ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.