The supermarket fresh-meals segment is constantly searching for innovative ways to stand out from the competition. One tactic that is proving successful is the inclusion of tantalizing desserts in the fresh prepared meals department. While no two operations are run precisely alike, one thing rings true across the industry -- if there's one thing the public craves it's a happy, sugar-coated ending. Retailers and consultants told SN that the only way to ensure the successful integration of ...

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