Consumer packaged goods manufacturers are becoming very adept at utilizing their Web sites as critical communications and information links to the consumer, a new SN/Experian study revealed. CPG companies' increased use of the Internet was just one of many findings in this wide-ranging, annual 2003 Survey of Manufacturer Promotions. Results are based upon an online survey of more than 100 CPG manufacturers. When asked about their Internet activities this year, 37% of respondents said they ...
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