To the editor: reading the Page 2 column for close to two years now and I enjoy it very much. In a recent edition (Feb. 6, 1995) I was intrigued by the quotes of Wayne Calloway, chairman and chief executive officer of PepsiCo., Purchase, N.Y., because I strongly agreed with him. In particular his point that consumers want solutions. Then, on Page 13, I was reading the article about retailers "...becoming sticklers over stickers," and I was impressed and confused about the amount of energy ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.