Kmart Fails to Evolve With Market Changes commentary on the Kmart problem ["The Lack of Marketing Drove Kmart to Bankruptcy," SN, Jan. 28, 2002, Page 8]. You hit the nail on the head regarding the marketing decision -- going to an EDLP offer -- that led to the fast slide to Chapter 11. A decision to change an entire business philosophy at the most critical time of your selling season is either a monumental mistake or positively brilliant. It is fraught with risk and I expect prudent ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.