ECR Vs. Laissez-faire ront-page news article in the SN issue of Nov. 18 are about the fact that diverting is still going strong, and that EDLP (everyday low pricing) is under challenge. I would like to add some thoughts on these topics. It comes as no surprise to me that forward buying has not gone away and that, in fact, it's on the increase. It also comes as no surprise to me that EDLP has not proven to be the silver-bullet solution to profitability and business growth some had ...

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